ON-2020-07-30 Fall Conference 2020
Fall Conference 2020
7-Aug-2020
AASB's Fall Academy Core Conference, Leadership for Community Engagement, will take place Sunday, Oct. 4 and Monday, Oct. 5 at the Renaissance Montgomery Hotel & Spa. Earn up to six training hours and learn how community engagement brings together public relations, media relations and internal and external communication to enhance relationships between schools and those they serve.
Health & Safety Precautions
The health and safety of AASB's members and staff are our highest priority. We have meticulously planned
this conference to incorporate recommended health guidance such as maximum social distancing among attendees, eliminating self-service food and beverage
lines and requiring facial coverings. We're also streamlining the on-site registration process by eliminating check-in at the registration desk and
placing name badges and programs at assigned seating. In addition to these precautions, the Marriott has implemented a higher standard of everyday
cleaning for all of its properties, using the highest classification of disinfectants recommended by the Centers for Disease Control and Prevention
and the World Health Organization. The hotel also will have multiple hand sanitizer kiosks located near high-touch areas throughout the property. Should
you have any questions or concerns, please don't hesitate to let us know.
Registration for in-person attendance has closed; however, members still can register to attend virtually.
Post-Conference Workshop
Post-Conference Workshop (2 training hours)
AASB Director of Leadership Development Susan Salter will lead an extended learning experience during the Post-Conference Workshop, Countering Biases Hidden in Your Policies & Practices, Monday, Oct. 5 from noon to 2 p.m. This informative session will examine how certain policies and practices can result in negative consequences that disproportionately impact the most vulnerable students. Earn two training hours and learn strategies to proactively address hidden biases that create barriers to student learning and engagement. Lunch will be provided.
IMPORTANT NOTE: Post-Conference Workshop registration is only open for in-person attendees.
Presentations and Handouts Available on App and Website
Be sure to bring your smart phone, tablet or other wireless device to access any handouts and/or presentations. You will be able to download materials
from our website (see presentations linked below in the "Featured Speakers" section) or the AASB mobile app before and during the conference.
Featured Speakers
Sunday, Oct. 4
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VIEW PRESENTATION: Changing the Narrative
Dr. Joe Sanfelippo, Superintendent of Fall Creek School District (Fall Creek, WI) Telling the story of schools helps create a narrative that builds culture and gives everyone in your community an identity. Utilizing social media and being the chief storyteller in your district is a great way to celebrate the success of students with parents and the community. |
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VIEW PRESENTATION: Effective PR Tools at a Low Cost Cindy Warner, APR—Community Ed/PR Supervisor Shelby County Schools
Dr. Lewis Brooks— Superintendent, Shelby County Schools
In this session, participants will learn easy and effective public relations methods that any size system can handle and discuss the role of a school PR representative. |
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VIEW PRESENTATION: Proactive Communication Between School Districts, Parents and the Media
Cory Uselton, Superintendent of Education for DeSoto County Schools (MS)
In this session, participants will learn effective communication strategies that can be used in districts of all sizes. Uselton will discuss
real-life situations will be discussed including school threats, dealing with incorrect information on social media and other emergency
situations.
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Day Two: Monday, Oct. 5 |
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VIEW PRESENTATION: Does Your School Smell Like Cookies? Tom Salter, Former Senior Communications Officer for Montgomery Public Schools Identify key corporate marketing and relationship strategies that could help your schools build their brands and boost relationships with stakeholders. |
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VIEW PRESENTATION: Cultural Awareness Through Communication Shayla Cannady, Senior Manager, Public Relations, Orange County Public Schools (FL) Culture is more than race and ethnicity. It may not be visible or identifiable to others; however, it encompasses characteristics essential to one’s identity. School systems tasked with the awesome responsibility of effectively communicating to various communities. Learn how to create a positive working and learning environment through culturally responsive communication practices. Twitter: @shayofalltrades |
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VIEW PRESENTATION: Authentic Community Engagement Karen L. Mapp, Ed.D., Senior Lecturer at the Harvard Graduate School of Education Family, community, and school partnerships play a large role in fostering student success. Dr. Mapp will discuss the ways in which school
systems can partner with families and the community to enhance school improvement and effectiveness.
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VIEW PRESENTATION: Changing Your Mindset, Engage Your Community
Mark Sims, Director of Sales Development, Stryker | 30+ year Stryker veteran This session will focus on changing mindsets, boosting happiness and engagement within our communities. If we can impact those outcomes, we can deepen our relationships between schools and those they serve. |